At Bumble, the challenge was scaling a beloved brand as it expanded globally, while maintaining a consistent voice and mission.

As Associate Creative Director, I approached this by first aligning the creative direction across diverse media platforms, ensuring every campaign reinforced Bumble’s mission of fostering connections. My team and I identified key areas where user engagement could be enhanced, focusing on both digital touchpoints and experiential marketing.

By maintaining a meticulous focus on brand consistency, I led initiatives that not only increased user acquisition but also built a stronger emotional connection with the community, positioning Bumble as a leader in the social networking space.