The challenge with Ami Ami was shifting consumer perception around boxed wine, transforming it from a budget-friendly option to a premium, sophisticated choice.

Collaborating with Progress Labs, I led the creation of a seamless Shopify-powered website designed to capture the fun and premium nature of the brand. By integrating interactive elements like custom tasting icons, I focused on personalizing the user experience, bridging the gap between digital shopping and the sensory experience of wine tasting. This approach enhanced user engagement and redefined boxed wine’s place in the premium market.