The challenge for Taypedia was developing a platform that not only celebrated Taylor Swift’s career but also fostered an engaging fan experience.

Working with Progress Labs and founder Krista Doyle, we identified the need for a design that encouraged interaction and exploration. I crafted a brand identity and website that solved the problem of information overload by organizing content into accessible and engaging formats.

By focusing on intuitive navigation and immersive designs, we created a space where Swifties could easily dive into Taylor’s discography, connect with one another, and contribute to the fan-driven wiki.