Working closely with Barefaced, I took their established brand and helped extend it through new product packaging. I collaborated with them to design dielines for upcoming products, ensuring the packaging stayed true to their minimalist, clean aesthetic while introducing fresh elements that aligned with each product’s unique features.

Alongside the packaging work, I also contributed to various marketing initiatives and activations, creating cohesive visuals that tied back to the brand’s identity. This approach maintained consistency across all touchpoints, helping Barefaced successfully launch new products while strengthening their overall brand presence.